Nissan and Infiniti set up largest training center in US to support growing demand

Nissan and Infiniti have set up their largest training center to ensure technicians, dealerships and customers are better served. The massive 31,000 square feet unit that has come up in New Jersey has the latest equipment and a highly skilled team.

This new facility will ensure that sales advisors, service technicians and sales teams are trained on various aspects such as new products and technology. Nissan America Vice Chairman, Bill Krueger revealed that growth of a company greatly deals on how customers are treated. He added that to ensure customer’s get the best, having highly trained professional sales professional is important.

Nissan has big plans for the US market. A number of vehicles are going to be introduced by the Japanese car maker. In the last four years Nissan has set up training facilities in California, Texas, Tennessee, and recently in New Jersey. The new training center will offer high end training to technicians, and sales teams to help them connect better with customers.

News release: Nissan and Infiniti’s Largest Training Center Opens to Support Growth

A focus on improved training for dealerships and technicians so that customers are better served. That’s the focus for Nissan and Infiniti as they recently opened their largest U.S. training facility to date. It’s a brand new 31,000 square foot center in New Jersey that will serve Nissan and Infiniti dealerships in the Northeast region.

“Making sure that we have service technicians, service advisors, sales people trained on the new product, trained on the new technology is vital because as these vehicles are going to be hitting the market. We want to make sure we have the most informed dealer technicians and dealer sales people as we can,” said Nissan Americas Vice Chairman Bill Krueger.

Krueger said that the company’s growth depends on how customers are treated. “It’s very important for us to have a trained dealer network. That turns into customer satisfaction. That turns into customer loyalty,” said Krueger.

In the last four years Nissan has opened new training facilities in Tennessee, California, Texas, New Jersey and soon in Washington, D.C., and Chicago. All of the new facilities add up to a 15 million dollar investment in training.

“The more that my technicians know, the happier my customers will be. They’ll know things were fixed right the first time,” said Connecticut Infiniti dealer Shane Hyland. “So when a customer comes in knowing that I’ve got the factory trained technicians, knowing they have the experience, I’d feel a lot more confident dropping my car off to them than I would somebody who says they can work on my car.”