Tata Motors is busy holding magnifying glass on smaller products this year that will potentially churn out large volume sales. The company just launched Bolt hatchback following Zest compact sedan last year, after which there are launches of Kite hatchback & sedan, and Pelican hatchback in the pipeline for 2015 and 2016 launch respectively.Can’t help but notice, all the current codenames Tata Motors is assigning are names of birds – Falcon for Zest & Bolt, Kite, Pelican and now Eagle for Aria. Someone in the naming commission there must be a part time ornithologist or a bird lover.
Also Read – Tata Aria Review
Bottomline, since the company badly needs some volume sales as the manufacturing facilities are metaphorically rusting due to under-utilisation, and of course there is the need to make some profit, the slow selling Tata Aria will be out in a new avatar only next year. It is indeed a pity to see the highly capable people mover being ignored in the market, maybe Tata will come up with a much better / compelling proposition with the next iteration of Aria.
Scoop – IndianCarsBikes