Because the first Triumph Motorcycles India dealership is coming up in Bangalore. The image you see above, is of the first Triumph India dealership, coming up in Bangalore. (Image via). The official website of Triumph India is already LIVE and it reveals that they will launch Bonneville, Street Triple, Speed Triple, Daytona 675 ,Tiger 800 XC, Thunderbird Storm, and Rocket III first.
Stirring up much enthusiasm as the British company put out an alluring array of motorcycles at the 2012 Delhi Auto Expo, Triumph is ready to take on the growing premium motorcycle segment in India. After Bangalore, the company will open showrooms at Hyderabad, Mumbai and Delhi to take care of sales, service, spares, accessories and financing. In a second phase, dealerships will be opened in Pune, Ahmedabad, Chandigarh, Jaipur, Chennai, Hyderabad, Cochin and Goa.
Pricing of the entire Triumph range will be competitive. To give an idea, here is their price list from 2012 Delhi Auto Expo: Bonneville – Rs 550,000, Street Triple – Rs 575,000, Daytona 675 – Rs 7 lacs, Speed Triple – Rs 8 lacs, Tiger 800XC – Rs 1,140,000, Storm – Rs 17 lacs, and Rocket III Roadster – Rs 22 lacs. Though the past two years has seen depreciation in the value of India Rupee, the launch price will be aggressive, thanks to their upcoming assembly plant in Narasapura, Bangalore.
For customers who cannot wait anymore, they also have a working e-mail id, which gets you access to Triumph UK right-away. Interested customers can write a mail to Triumph at email@example.com
Harley Davidson India went operational in Aug 2009, while the first dealership was launched in July 2010. They were first selling bikes via the CBU route, but got their assembly plant functional by early 2011. Today, Harley Davidson is the largest selling premium motorcycle brand in the country, with more than 2,000 units sold till date. They are also the fastest growing.
The premium motorcycle segment in India is seeing an exponential increase and this is where Triumph Motorcycles will enter. It will be interesting to see how the British brand and American brand battle it out in India as both of them have extensive growth plans for the country, which reportedly also includes, launching an entry level, India-spec, 250 cc motorcycle.