Volvo cars official car partners of 2012 Lakme Fashion Week: Road meets ramp

Volvo cars will play host to the Lakme Fashion Week which will be held from 3rd to 7th August 2012. Volvo will be ‘Official Car Partners’ and these two ‘Icons of Luxury’ will each showcase their own designs which have been projected out of a common ‘Designed Around You’ philosophy.

Volvo cars are ready to showcase their offering to customers and will be using the India Fashion Week as a ramp to show off their state of the art technology and engineering prowess while offering transportation facilities to participants and officials of this prestigious fashion show. Mr Thomas Ernberg, Managing Director of Volvo Auto India is elated at the tie up with Lakme Fashion Week where the company will be able to offer their products to the people of India through fashion wherein buyers will be able to witness the style, sophistication and class of all Volvo cars presented in the country.

The company offers four new car models in the luxury segment in India. Volvo S60 is priced at Rs.25,02,771, Volvo S80 priced at Rs.33,34,234, Volvo XC 60 priced at Rs.35,37,942 and Volvo XC90 priced at Rs.43,94,675.

News release: Volvo Cars – The Real Show Stoppers drive into the Lakme Fashion Week as “Official Car Partner”

Volvo Cars, known for its luxurious Scandinavian design, announces its association with crème de la crème fashion property, Lakme Fashion Week as the “Official Car Partner”. Volvo Cars will set its foot in the Indian fashion arena with Fashion Diva Ritu Beri. The two “Icons of Luxury” will showcase designs which have stemmed out of a common philosophy of ‘Designed Around You’.

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

Commenting on this foray, Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “Our synergies with Lakme Fashion Week reflects our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of “Designed Around You”, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”

Volvo Cars has made a significant impact internationally and in India by winning several coveted awards for it’s design and style.