The New Alpha is developed for family customers based on “Easy to go and high utility city mover” concept. The stylish and muscular scooter uses an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission). Fuel efficiency stands at 62 km/l ( *SIAM certified), and it’s easy to use for girls too.
A telescopic suspension and upright type rear suspension, ample storage, Capacity of 21 l, enhanced riding comfort for single & tandem riding with a flat long seat and large foot space for both rider and pillion makes the scooter one to look out for. Yamaha Alpha scooter is available in 5 colours: Black/gray/white/red/magenta. Now launched, Yamaha Scooter is available at a price of Rs 49,518 (ex sh delhi) with sales target of 200,000 units 1 year from launch within India.
Mr. Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd was present to unveil ‘The Alpha’. He said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha group and this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our Sales & Marketing capabilities and After Sales Services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence.”
“I am very happy to add ‘Alpha’ to our scooter lineup in India which is most certainly in line with our first strategy and I am confident that the Alpha will indeed pave its way to winning customer’s hearts.”