Yamaha India recently launched its Yamaha Ray, a lightweight highly fuel efficient scooter which the company feels will attract its fair share of the fairer sex. The company is specially targeting college goers and working women who find commuting on scooters most convenient and economical in a country line India. Now to ensure better recognition, Yamaha has announced that it will be entering into an alliance with Pond’s Femina Miss India 2012 so as to target more and more young Indian women.
Yamaha will be showcasing its Ray as an ideal vehicle for the Indian woman who is independent, intelligent and stylish. Like Miss India, Yamaha Ray is also the personification of sophistication and vitality. The company expects Ray to be a major crowd puller specially due to its enchanting looks which like the Miss India pageant will also attract the young, beautiful, carefree, confident and intelligent Indian woman of today.
India Yamaha Motors Pvt. Ltd. is well established as a major manufacturer of two wheelers for the Indian market. The company has its manufacturing units at Surajpur in UP and Faridabad in Haryana from where it manufacturers two wheelers for both domestic consumption and export purposes.
India auto news release: Yamaha associates itself with PFMI 2012 to target young urban women for its newly launched scooter RAY
Yamaha India recently announced its association with the coveted Pond’s Femina Miss India 2012 to strengthen the brand equity of its newly launched scooter ‘Ray’ inspired by and keeping in mind the young urban Indian woman.
The contest which is in its 50th year running is targeted towards identifying the diva who will be a perfect personification of beauty and intelligence. She will represent India on international platforms with aplomb and confidence and will strengthen the fact that Indian girls have always been at par with their counterparts from other parts of the world.
Yamaha India which recently launched its stylish and peppy scooter ‘RAY’ is targeting such young urban Indian women who are independent, intelligent, ambitious and have the fire and talent within them to achieve all that they desire. Like Miss India, RAY is a designed beauty of synergy between dynamism and sophistication. It serves to add to one’s personality.
Speaking at the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor said, “Yamaha is proud of its association with Ponds Femina Miss India as this gives us a good opportunity to reach out to all those young girls who have been especially kept in mind while conceptualizing our newly launched RAY scooters. While a prestigious pageant like the Ponds Femina Miss India gives these young girls a platform to showcase their individuality which makes each of them unique from another, it also gives Yamaha a chance to explore this enriching experience with our unique range of RAY scooters. We hope that as we go along, we make memories that will help people understand the brand Yamaha better.”
While RAY is a definite crowd puller in terms of looks, it also offers a very friendly ride. Just like the coveted Miss India crown that hundreds of hopeful vie for, RAY is already generating a lot of interest. The company is thus confident that this association will have a positive effect on the brand image of Yamaha & will further enhance Yamaha’s brand equity.
Yamaha is primarily a bike manufacturer, but with its association with Ponds Femina Miss India, the company hopes to reach out to all those young girls who have been especially kept in mind while conceptualizing the newly launched RAY scooters. The company is confident that this is the beginning of a symbiotic relationship not just between Yamaha and Ponds Femina Miss India but also between RAY and the millions of young Miss Indias of the country.
Stylish and friendly, RAY has already sparked a trend amongst young girls as was seen with the recently concluded ‘Miss RAY’ contest in Hyderabad. The Miss RAY contest was the first of its kind hunt for a local brand ambassador for the new range of Yamaha scooters, held in Hyderabad recently. Having received an overwhelming response in its first edition in
Hyderabad, the company is planning to introduce the Miss RAY concept, in other cities as well. Through this activity, the company is providing millions of young girls all over the country an opportunity to take centre stage and show what it takes to be a winner just like the new RAY.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).