Sales of Audi AG during the first quarter of 2013 have been particularly noteworthy. The company reported that this was their best ever first quarter (January to March 2013) with deliveries to the tune of 369,500 units. Sales during the month of March 2013 stood at 147,700 units, up 3% as compared to sales during the same month in the previous year. China is Audi’s single largest sales market and in Q1 th German luxury automaker sold 102,810 cars equating to 14.2% sales growth. For March, sales growth was 10.7% with 34,864 units sold.
Enhanced deliveries were seen in Europe, Asia and North America. The company wishes to continue with this trend in the coming months and is banking on the new A3 Sportback to take them to this goal. The vehicle has been launched in February and the company is receiving excellent response from their dealers. The first quarter of this year also owes its success to sales of A1 Sportback, A4 and various SUV models. The Sales of SUV Q3 increased 58.2% YoY reaching around 28,550 units while sales of the Audi Q5 touched the 56,350 mark resulting in an increase of 15.6%. In UK, total 9.7% sales growth was accounted for 39,242 units.
Sales across European markets were challenging, but the company saw a marginal increase in sales in the first quarter of this year as compared to the same period in 2012 with 187,600 units delivered. Sales in German markets were however were stiff with 1.7% drop in sales recorded in March. The company delivered 24,701 units in the month of March 2013. The major attraction was the A4 Avant of which the company delivered 11,077 units to customers in the period January to March 2013.
Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG said, “Building on the first quarter’s record deliveries, we want to continue this positive sales trend over the next months, too.” “The new A3 Sportback will also contribute to this goal. It was successfully introduced in the first markets in February and we are very pleased with the response from the dealerships.”