BMW M3 sedan, M4 coupe, M235i, i3 and i8 at 2014 NAIAS
Dr. Ian Robertson addressed the media at NAIAS 2014 saying, “Good morning and welcome to BMW! What a sound! What great cars. Itâ€™s cars like this which make BMW so successful, especially here in the US! Ludwig, you had a great year in 2013.”
No doubt it’s been a great year for BMW Group in the United States with more than 376,000 BMW and MINI vehicles sold here for a new All-Time Sales Record. In 2013, BMW was the #1 Premium Sales Leader across the Americas.
In 2014 the automaker will launch BMW 4 Series Convertible, Active Tourer, and BMW X4, just to name a few. BMW X4 will be built in Spartanburg, US. In the last decade, BMW has invested around 6 billion dollars in the plant. 2014 marks the 20th anniversary of production at the Spartanburg plant where 2.5 million vehicles have been produced. Emission-free BMW i vehicles come to US later in 2014.
BMW i is important for the company’s growth strategy with BMW i3 beginning in 2013 November in Europe. It comes to US in May 2014. Around 11,000 orders for the BMW i3 have been received worldwide. BMW i8, will be arriving in summer.
“Ladies and Gentlemen, the BMW brand stands for dynamics and sporting flair as much as for sustainability. Today at the Detroit Auto Show â€“ itâ€™s all about M â€“ the most powerful letter in the world. BMW M has played an important role in shaping the BMW brand.
For more than four decades, BMW M has stood for emotional, high-performance sports cars and numerous success stories in motorsport. Our M vehicles have the best-in-class values â€“ in sportiness as well as fuel consumption and CO2 emissions. These two models â€“ the new BMW M3 Sedan and M4 CoupĂ© are set to write the next chapter of BMW Mâ€™s decades-long success story. True to BMW M â€“ these two high-performance sports cars are the result of meticulous and passion-fuelled development. They set new standards in terms of overall concept, precision and agility.
The engine is of course the heart of every M model. We have developed a fantastic new six-cylinder turbocharged engine to provide an even more thrilling drive. With 431 hp and a peak torque of 550 Nm these cars are now even more powerful than before. At the same time weâ€™ve reduced fuel consumption and emissions by 25 percent! One reason for this is the reduction in weight. Our know-how in carbon fiber and lightweight design plays a key role in this.
We also worked closely together with BMW Motorsportâ€™s professional racing drivers in the development of these cars. As the biggest BMW M market in the world, Iâ€™m certain that these two models will be right at home here in the United States when they arrive in June.
Ladies and Gentlemen, you can be sure that with an electric or combustion engine, BMW will always offer “The Ultimate Driving Machine”. This means a pure, emotional, and sustainable driving experience in every car we make.
Here is another perfect example!”