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While the auto industry took a beating during 2011, things are looking up where car sales are concerned. Buyers are venturing out to purchase new cars but are seeking more information on car credentials now more than ever before. In a study conducted by J D Power and Associates it was found that most Americans are keen to know vehicle origins. 14% of those purchasing new cars steered clear away from imported vehicles once they ascertained their country or origin. 6% of buyers were also disinclined to purchase domestic vehicles based on their origin.
Besides vehicle origins, it was exterior looks that also played a major role while purchasing new cars. Exterior style was the number one concern of most new car buyers and rated purchase according to its price factor, engine and company reliability, interior designs and whatever information could be garnered from online reviews. Since domestic models have improved greatly in the past few years, customers are wary about settling for imported vehicles and feel that they can depend more on domestic productions now than ever before.
Mr Jon Osborn, Research Director, J D Power and Associates, said, "The decline in avoidance of U.S. models due to their origin reflects a buy-American sentiment that surfaced as the economic recession led to domestic job losses and adversely affected major U.S. institutions such as the Detroit Big Three. In addition, the quality, dependability and appeal of domestic models has improved during the past several years, as well, and this may also be a cause for declining avoidance."
