This range of bikes is targeting younger children and the company aims at selling over 10,000 such bikes in the first year of launch. Firefox range of children’s bikes will be offered from over 150 company outlets across the country and will strengthen the company’s portfolio in the country.
Concentration in kids segment of bikes has seen Firefox Bikes receive most of its sales revenue from bikes made for children below the ages of 15 years. The introduction of this range not only instills a healthier lifestyle among kids but also adds inspiration for kids to opt for biking in the outdoors instead of sitting at home playing video games.
Firefox Bikes markets a range of 75 models of bicycles catering to both children and adults. The company was incorporated in 2004 and has an international tie up with Warner Bros to bring in a new range of cycles with cartoon characters to ensure that kids take up an active form of exercise at an early stage.