2014 Lavasa Women’s Drive briefing with Neil Nitin Mukesh

Mumbai women gear up for the 6th edition of Lavasa Women’s Drive, and Bollywood Actor, Neil Nitin Mukesh says HAT’s OFF to the women and their spirit at the pre drive briefing session

Bollywood Actor, Neil Nitin Mukesh cheered up the 800 women participants who attended the pre drive briefing session held at Rangsharda auditorium in Mumbai today. The 6th edition of Lavasa Women’s Drive will be flagged of from Mumbai and Pune on Saturday, February 22, 2014.

2014 Lavasa Women's Drive briefing with Neil Nitin Mukesh 2The 6th edition of the Lavasa Women’s Drive saw intense competition among participants to be selected for the drive. The requirement of garnering maximum online votes for being selected for the drive saw women participants reaching out to friends and acquaintances from across the globe.

Bollywood star, Neil Nitin Mukesh saluted the women for participating in the drive and helping spread awareness about cancer. He also launched the HAT’s OFF Contest, specially designed for the participants of the Lavasa Women’s Drive 2014.

Speaking on the occasion, Anuradha Paraskar, Senior Vice President-Marketing & Sales, Lavasa Corporation Limited said, “Response to Lavasa Women’s Drive has been phenomenal. This year 7000 women collectively garnered more than 32 lakh votes from friends and acquaintances’ from over 100 countries to enable their selection. Lavasa Women’s Drive has already been recognized as the biggest all women’s car drive in the country. With the 6th edition of the drive we are gearing up to make a mark on the world stage. We are attempting to set a new Guinness World Record for the largest number of women participants in a motor sports event.”

2014 Lavasa Women's Drive briefing with Neil Nitin Mukesh 1The women participants from Mumbai were briefed on rules and regulations of the drive by the Indian Automotive Racing Club (IARC). IARC members made them aware of the fact that LWD runs on Time, Distance & Speed format and the focus is on safety and security. They were also taught how to read the directional Tulip Chart. The drive will be flagged off from Kamala Mills Compound, Lower Parel in Mumbai at 7.00 am.

Lavasa Women’s Drive has actively supported the cause of Women’s Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital.

Speaking about association with Lavasa Women’s Drive, Deveika Bhojwani, Vice- President, Women’s Cancer Initiative -Tata Memorial Hospital, “Lavasa Women’s Drive has led to more women today being aware about cancers affecting women. Due to the initiative, Tata Memorial Hospital has been able to spread cancer awareness across Maharashtra benefitting many women from remote villages.”