Show Your Love By Sharing
While the auto industry reeled under decreased sales for a major part of 2011 primarily due to rising fuel prices, failing economy and higher interest rates, Nissan posts a healthy European number. The company received record sales in European auto markets during the year with sales at 695,702 units in Europe, resulting in a 25% increase in sales growth.
The company even broke their 2010 target by 140,000 units in European markets. These results are especially noteworthy when you take into account that the company had to face tremendous difficulties due to natural calamities that struck Japan during early 2010. Nissan now enjoys a 3.7% European market share, which marks a 0.6% increase in a YOY comparison, another record for Nissan.
Nissan is optimistic of their sales during the current year as well and are hoping that sales will continue to increase substantially throughout Europe. Mr. Paul Willcox, senior Vice President – Sales and Marketing in Europe said that the company was expecting good results during the current year where they will be expanding their networks so as to offer customers increased after sales service and quality products.
