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Hyundai is keen in carving a niche out for itself as a new modern premium model in their bid to be an auto brand that creates a bond between buyer and brand. Jim Sanfilippo, Chief Executive Officer of Innocean, one of the company's agents located at Huntington Beach in California said that Hyundai needs to be more inclusive so as to appeal to customers both where design and price is concerned.
As per data received, Hyundai sold 645,691 units in 2011 with a 20% increase as compared to sales in 2010. Elantra, Sonata, and Veloster accounted for maximum demand. Hyundai bought the Veloster hatchback to the Indian auto market at the 2012 Delhi auto show last week.
Wonhong Cho, Chief Marketing Officer of Hyundai based in Seoul said that the company received excellent sales targets despite being badly affected due to earthquakes and tsunami during the year. They still see Chinese and Indian auto companies as a threat in the coming 3 to 5 years but are determined to make advancements so as to stand up to competition.
