Suzuki to launch one more motorcycle after Gixxer in 2014
Suzuki Motorcycles India have extensive plans afoot for the year 2014-15. With a target of selling 5 lakh units in the fiscal, the company has recently launched the new Letâ€™s 11occ scooter in India. Soon after this, Suzuki Motorcycles plan to launch two new motorcycles this year and expand their reach in the two wheeler segment.
One of the two motorcycles to be launched, is the Gixxer 155cc motorcycle that was showcased earlier this year. With these new launches, Suzuki Motorcycle India targets sales of 5 lakh units this fiscal, taking into account both domestic and export markets.
During the period 2013-14, Suzuki Motorcycles sold 3.70 lakh units out of which sale of scooters accounted for 2.70 lakh units and sales of motorcycles stood at 1 lakh units. For the current fiscal, the company will be updating their lineup both where mass market products and niche segment products are concerned.
Suzuki will also increase their exports substantially, from present 1% to 10% in the next five years. Apart from this, the company stands firm on their presence in both metros and non-metro cities of India. They are also increasing their presence in the rural market, where demand is increasing exponentially.
Suzuki Motorcycle India aspires to tap the mass market segment with the recent launch of Letâ€™s scooter. The new model powered by SEP (Suzuki Eco Performance) engine targets the younger commuter, while it is priced at INR 46,925 â€“ ex showroom Chennai. With Let’s, Suzuki lineup now includes Swish and Access 125 along with motorcycles Slingshot, Hayate and GS150.
via Economic Times