“Rendezvous” becomes Jaguar USA’s most popular YouTube video ever with 7.5 Million views in only 5 days. Jaguar experiences record one day brand social mentions on Super Bowl Sunday, 12X daily average. Since announcement of British Villains campaign in November, Jaguar has a 47 percent increase in average monthly brand social mentions versus the previous three months. Since November, Jaguar has a 26 percent increase in followers of the JaguarUSA Twitter handle. Renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong star in Jaguar’s cinematic “Rendezvous” spot, filmed by Oscar-winning British director Tom Hooper.
Tata Motors owned Jaguar Land Rover has reported extensive global sales for the month of November 2013, despite a universal negative sentiment. During the past month, the company sold a total of 37,403 units resulting in a 25% increase in global sales as compared to same period last year.
A short online film featuring David Gandy, Escapism was launched by Jaguar today. On focuese on the British model’s passion for driving sports cars, and features some of the best. Gandy gives us insight into his life on a road trip that starts at dusk as he escapes ‘the craziness of London’ while taking the wheels of C-Type, E-Type and XKSS, through to the F-TYPE.