Anticipating a turnaround in the domestic auto industry after a prolonged slowdown, Tata Motors have announced a capital expenditure plan of INR 3,500-4,000 crores. The company has two exciting new offerings in the form of Tata Zest and Bolt and plan to enhance their dealership networks on these optimistic predictions.
Weekend before last, Jaguar announced UK brand ambassador Jose Mourinho the face of European Social Media campaign, ‘The Mourinho Challenge’. Jaguar’s virtual summer football initiative beckons football fans across Europe to predict the winners and losers in Brazil.
Jaguar North America’s partnership with The London West Hollywood has culminated in a new summer 2014 rooftop lounge, newly named, Brit Bar Lounge at Rooftop West by Jaguar. It now caters to Rooftop West’s patrons who are keen on the hotel’s outdoor dining restaurant located on the 10th floor rooftop.
Jaguar today announced a year-long partnership as official presenting sponsor and exclusive automotive partner for British Academy of Film and Television Arts Los Angeles (BAFTA LA). In its capacity, Jaguar will support several key initiatives through 2014 and 2015.
“Rendezvous” becomes Jaguar USA’s most popular YouTube video ever with 7.5 Million views in only 5 days. Jaguar experiences record one day brand social mentions on Super Bowl Sunday, 12X daily average. Since announcement of British Villains campaign in November, Jaguar has a 47 percent increase in average monthly brand social mentions versus the previous three months. Since November, Jaguar has a 26 percent increase in followers of the JaguarUSA Twitter handle. Renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong star in Jaguar’s cinematic “Rendezvous” spot, filmed by Oscar-winning British director Tom Hooper.