Vespa duo of fragrances in partnership with Coty
Global beauty company Coty Inc (NYSE: COTY) and Piaggio Group have announced an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.
Through the years, Coty’s product offerings include global brands like adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
In the past decade, Vespa tripled its production to see more than a million scooters sold. In terms of sales, in 2004 overall sales reached 58,000 units. This grew to 122,000 in 2009, 165,000 in 2012, and 188,633 Vespas sold in 2013. Vespa is manufactured in 3 production facility.s This includes Pontedera, in Italy, from where Vespas are destined for Europe and the western markets, including the Americas; Vinh Phuc, in Vietnam, for the local market and Far East; and in India at its new Baramati plant for the local market.
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