Car makers are aware of the pay-less get-more attitude of consumers in the Indian Auto market. Skoda, one among the many auto makers in India is well aware of customer preferences. To entice buyers, the car maker is offering the 2012 Skoda Superb Luxury Saloon under the Ambition platform at Rs 18 lakhs.
How has Skoda managed to lower the price on the Ambition Trim? Well, it’s relatively simple. The Ambition trim does away with certain features such as headlamp washers, cruise control, tire pressure monitor, cruise control, sunroof, hill hold, Xenon headlamps, touchscreen unit, and steering mount controls.
Instead of a 6-CD unit will be a single CD player. Skoda does not compromise on safety. The safety features on the Ambition remain intact. The Ambition trim with the 1.8 liter petrol engine mated to a 6-speed manual gearbox delivers 160 bhp power and produces 250 nm torque.
This offering will be available at a price of Rs 18 lakhs, ex-showroom New Delhi. For the Ambition trim 2 liter TDI diesel engine mated to a 6-speed dual clutch DSG automatic transmission that boasts of 140bhp and 320nm, individuals will have to pay Rs 22.5 lakhs.
ŠKODA introduces Ambition variant to its flagship Superb model line
> Launches all new Ambition variant which makes the model line more accessible
> The Superb range will now start at Rs. 17.6 lacs Ex Showroom Maharashtra
Mumbai, April 18, 2012: ŠKODA Auto India has introduced changes in the Superb model line. The all new Superb Ambition version will start at Rs. 17.6 lacs ex showroom Maharashtra and will allow greater accessibility to the Superb range. However, while making the model line more accessible, ŠKODA has retained Superb’s class-leading values in safety, comfort and efficiency.
The Ambition variant will be powered by the award winning 1.8 TSI engine with a 6-speed manual transmission and 2.0 TDI CR with 6 speed Automatic DSG transmission. Both engines will aim to provide better fuel efficiency along with enhanced driving experience.
· Exterior package – identical to the Elegance (different alloy wheel design / same size)
· Comfort & Interior: Ivory NAPA leather package / Wood décor / lounge step / retractable screens for rear windows & rear windscreen / dual zone climatronic / Electronically foldable mirrors / 12 way adjustable front seats /
· Safety: Class leading 8 airbags / Corner function / Auto dimming interior & external mirror / braking: ABS / EBD / HBA / TCS / ASR / EDL
Winner of six awards and the no.1 selling car in its segment, the ŠKODA Superb has established itself as the segment benchmark. These additions to the model line will further consolidate the car’s dominating position in the segment and open the doors to opulence for the uncompromising customers seeking excellence at an excellent price.
Mr. Kamal Basu, Head of Marketing, ŠKODA Auto India said, “With the launch of Superb Ambition, we are now extending the model line with greater accessibility while retaining Superb’s class values in comfort, safety and efficacy. This variant will further consolidate the car’s dominating position in the segment and open the doors of opulence, for the uncompromising customer seeking excellence at a great price.”
True to its name, the car delivers a simply Superb experience.
The Ambition will be available in the following colors: Amethyst Royal, Candy White, Magic Black & Rosso Brunello.