Honda Amaze diesel sedan takes on kin and competition
Honda Cars India Limited has recorded sales increase during the month of April 2013 to the tune of 20%. The company sold a total of 8,488 units during the month, out of which 4,852 units of their recently launched Amaze were dispatched. Amaze proved to be a major seller for the company which sold 1,917 units of City sedan, 1,628 units of Brio hatchback and 33 units of Honda Accord, besides 58 units of the CR-V SUV during the month of April 2013.
Honda Cars was on a high during the month of April with fresh investments pumped into their plant in Tapukara, the launch of a highly advanced i-DTEC diesel engine and the launch of their much anticipated Honda Amaze sedan. The company as overwhelmed by response received for the new Amaze, which they hope, will continue in the future and go on to drive their growth during the fiscal. Honda Amaze sedan is based on the Brio hatchback platform and is the company’s first diesel engine vehicle in the Indian auto markets where diesel engine vehicles were missing in the company lineup.
Honda Amaze clocked 22,000 bookings within three weeks of launch reflecting a strong response for their first diesel vehicle in the country. While Honda has been impressive with their compact sedan segment start, the offensive has effected Honda City sales in a noticeable manner. In Q1 2013, 9601 Honda city Units were sold. and 9169 Honda Brio hatchbacks were sold. However, April sales marks a weak start for both cars having sold 1628 units, and 1917 units, respectively, marking a difficult upward journey for both cars in Q2. In competing with the Maruti Dzire, Honda Amaze has triumphed in initial bookings, but will fail on the delivery front in the short run as Honda has limited production capacity until their 2nd plant is operational next year. In the meantime, waiting period for Honda Amaze has surpassed 4 months.