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LeBron James signs as Kia luxury ambassador for V8 K900

Lebron James Kia

10 time NBA All-Star, LeBron James now has a Kia K900 rear-drive luxury sedan in his fleet of cars. A multi-year partnership with Kia Motors America (KMA) sees LeBron take on the role of K900 luxury ambassador.

Lebron James KiaKia is Official Automotive Partner of NBA. LeBron James was first a Kia K900 driver and fan and now partners Kia as first-ever luxury ambassador. He joins Kia’s list of high-profile ambassadors, NBA All-Star Blake Griffin, Rafael Nadal, and Michelle Wie.

Tim Chaney, vice president of marketing communications, KMA said like Kia, LeBron James isn’t confined by traditional definitions, and as K900 Luxury Ambassador, the influential athlete’s star power will make people question all they think they know about Kia.

The Multi-Year partnership will see James feature in K900 advertisements, and make exclusive appearances. The first TVC, ‘Fit For A King’ campaign debuts later in October as the 2014-15 basketball season gets underway.

In August, James shared online, ‘Rolling around in my K900. Love this car!’ alongwith photos of the V8 sedan. As per AMCI Testing, K900 is certified as a smoother, quieter, and better riding car when compared to Audi A8 4.0T, BMW 750i and Lexus LS460.


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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