The month of June proved to be a special month where Maruti Suzuki India Limited (MSIL) was concerned. The company experienced a 31% growth in domestic markets and a notable change in consumer sentiments.
Maruti domestic car sales in the month of June stood at 1.01 lakh units while during the April – June quarter sales stood at 2.7 lakh units, a 10% increase as compared to that experience in the same quarter in the previous year. June 2014 sales of WagonR were at 17,000 units. This was the highest ever units of Maruti WagonR sold in a month. Apart from this, Maruti’s Alto is back at the top with 30,000 units sold last month. These sales results are even more noteworthy considering the company had a week long shutdown during June.
The latest attraction from Maruti Suzuki India, Celerio AMT managed 5,000 units in June, while waiting period stands at 5 months. Celerio is not only popular with male buyers but the company has noticed that women buyers also find the Celerio AMT equally attractive. 43% of buyers are opting for Maruti Celerio as a second car. MSIL introduced exciting exchange schemes in June due to which volumes increased by nearly 35,000, while retail sales stood at 107,486 units allowing MSIL to command a market share of 45.8%.
Petrol cars are back in favour and despite the delayed monsoons which may have an impact on rural sales, the company is optimistic of improved growth in the months ahead. MSIL’s main focus will be on niche markets and will be targeting special customers and various professions which form a strong base and need to be concentrated on.