Mercedes Benz India to unveil SLS AMG Roadster, A Class concept, fuel cell technology and new design language at the 2012 Delhi Auto Expo
Mercedes Benz is all set to bring their future cars, concepts and technologies to India at the largest automotive show in India, 2012 Delhi Auto Expo, scheduled to kick off on the 5th January 2012. At the Delhi Auto Expo, the German Three Pointed Star will launch SLS AMG Roadster in India along with displaying an array of exotic Mercedes Benz cars.
Apart from this, the Mercedes Benz stand at the Delhi Auto Expo will also be offering their A Class concept hatchback and all new fuel cell technology for the first time in India. Mercedes Benz India has rented space of 3,600 sq. mts., at the Delhi Auto Expo, making their stand one of the largest at the auto show. Mercedes Benz India will have more than 10 stunning cars on display at their Delhi Auto Expo stand.
As far as sales this year are concerned, Mercedes Benz India sold 6,698 luxury cars in January to November period in 2011, registering an exponential growth rate of 31% compared to same period last year when they managed to sell 5,110 units.
Mercedes Benz India will also be talking about their new design language at the Delhi Auto Expo. Mercedes Benz design language gives an idea of what to expect from car design in future. Mercedes Benz said, “It represents a vehicle rising gently from a level plane – as if formed from liquid silver, or like a shimmering cloth draped gently over a new form. Clear, contoured surfaces are framed by crisp arcs, lending the sculpture an organic appearance that is both retrospective and forward-looking.”
Mr Peter Honegg, MD & CEO, Mercedes Benz India, said, “Our showcase at the Auto-Expo this year will be impressive both in terms of presentation and display vehicles. The Mercedes-Benz Arena located exclusively at Hall 15 will feature the company’s new design language; it will also showcase the pulse of a new generation, the concept A-Class and the equally acclaimed Fuel Cell technology. There will be a lounge area to offer an exclusive experience, special accessory outlets besides opportunities to offer networking possibilities for patrons and representatives. There will be several show-stoppers including the launch of the stunning SLS AMG Roadster. Besides these there will be technology demonstrators as well as an array of exotic Mercedes-Benz cars that represents automotive design and technology at its best.”