One of the largest passenger car manufacturers in the country, Tata Motors announced today that they have successfully made their entry into the Bangladesh new car market. In Bangladesh, new car buyers can now buy Tata cars from Nitol Automobiles in Dhaka. As of now, Tata Motors will be offering a hatchback and two sedans, which are already available in the Indian auto industry.
In Bangladesh, Tata Motors has launched the new Tata Indigo eCS sedan, Tata Indigo Manza sedan and the Tata Indica Vista hatchback. Tata Indigo eCS is the most fuel efficient sedan in its segment, while the new Indigo Manza is a luxurious sedan at an affordable price. Tata Indica Vista hatchback offers more space than anybody else in the segment along with unmatched mileage.
Tata as a name, is not new to Bangladesh. There are already about 53,000 commercial vehicles plying on the roads of Bangladesh carrying the promise from Tata Motors. Tata Motors first arrived in Bangladesh with their buses back in 1972. Today, after 40 years, Tata Motors has 70% market share in the segment. For new passenger cars, Tata Motors have opened a new dealership in Dhaka. By next year, Tata Motors will open three more showrooms in three new cities.
Speaking on launching their cars in Bangladesh, Mr. Karl Slym, Managing Director, Tata Motors, said, “We are happy and honoured to enter Bangladesh with our passenger cars. Our 40-year association with Bangladesh has given us an insight into the aspiration of the country’s motorists. They will be central to our business – we will delight them with the performance of our cars and the comfort and excellence of our service, and establish ourselves as we have in commercial vehicles since 1972.”
Mr. Johnny Oommen, Head, International Business, Passenger Cars, said, “Bangladesh’s customers for new cars demonstrate high discernment. They will see that reflected in our cars. Our service will be easy-to-reach and prompt.”
Mr. Abdul Matlub Ahmad, Chairman, of the company’s distributor, NITOL Motors, said, “Our association with Tata Motors goes back over two decades, and we are extremely happy that, in addition to commercial vehicles, Tata Motors has now placed their confidence in us to market their passenger cars and utility vehicles. We share Tata Motors’ commitment to its customers in building a business for perpetuity.”