Car News Tata Motors

Will Tata Motors dominate compact sedan segment with Zest?

Tata Zest-044 wallpaper

Tata Motors launched Zest compact sedan at competitive price of Rs. 4.64 lakhs (ex-showroom Delhi) for base petrol variant and Rs. 5.64 lakhs for entry diesel version. Top end Zest petrol is priced at Rs. 5.99 lakhs and diesel Rs. 6.99 lakhs for high end as well as for AMT variant.

Tata Zest-044 wallpaperGiven that price of Zest petrol and diesel, both base variant and top end, are lower than that of competitors like Hyundai Xcent, Maruti Dzire and Honda Amaze, Zest would be getting good attention. Once prospective customers enter dealerships to check the Zest out, new showroom facilities and newly recruited & trained personnel should explain the quality and variety of features offered in Zest and market it in value for money angle. Plan seems viable, but the question is, can Tata improve its market position through single product?

Mr. Ranjit Yadav, President of Passenger Vehicle business unit, Tata Motors Ltd., believes that Zest will help company’s market share in compact segment grow quite strongly. But Mr. Yadav did not disclose their target market share percentage. Tata Indigo compact sedan retains about 6 percent share, which will continue to sell positioned below Zest; bigger sedan Manza will also remain in portfolio above Zest.

Mr. Yadav added that the company has undertaken a 360 degree digital marketing campaign starting with Revotron engine, across dealership outlets. He also said these and similar marketing strategies will be used not just for Zest, but for future Tata products as well; this is just the beginning. Next comes Bolt.

Also read:

Tata Zest faces shortage of AMT supply as Maruti Celerio, waiting period rises

Tata Zest AMT diesel Review – Aptly named!

tata zest compact sedanSource – Economic Times via PTI


About the author

Ashwin Ram N P

Ashwin Ram N P

Life after college in 2014 has seen Ashwin Ram propel himself wholeheartedly into the auto industry. Information is never enough for this young blogger who enthusiastically ticks his elaborate checklist at each drive. The need to add that one extra detail ensures select articles that are upbeat, and comprehensive.

Email -

  • Mohit Verma

    It will not be so easy to beat desire but it is not impossible