Behind every MINI auto stands a giant company, and each of our employees aims to take care of you and your family. Everyone needs a friend, and it does not matter, who you are, where you are and what do you wish for.
Because everyone wishes to have a friend. A friend, who will never betray or stand aside. A friend, who will always hold your back, protect you and support you no matter what. Regrettably, in our changeable world the only things which might provide such security is non-human. So here we come with MINI. The new campaign of MINI – MINI: Friend for life, carries precisely this idea of ??indispensability and inspiration, showing that some of the items are sometimes more important than the help and support of friends, because a friend may be powerless where MINI will not be. Together with the MINI you raise your children, you teach them spiritual values, ??you instill in them the concepts of good and evil, you show them love and responsibility, you let them go, you watch them to endeavor in the search of their own happiness. And every step of the way MINI is always there beside you. MINI is not just a car. This is a true friend and an assistant, MINI is almost a family member.
Our main concept and aim are now family values and future perspectives, which are, basically, the most defining thing in the human life. The idea is that a Friend for Life will understandably stand beside you forever and ever, wherever you go and whoever you would like to become.
MINI is secure, lovable and careful, because that is how we want you to feel every step of your way. There is nothing you cannot rely on MINI in; there is nothing you cannot trust into our caring hands, whether it is the life of your children or even your own.