Fiat India is on the move and their new one was revealed today when they announced the first phase of free car check up camps in cities of Surat, Pune and Mumbai. They will cover other Indian cities too, in later phases.
India bound Jeep Wrangler and Grand Cherokee tested in Goa, To be imported as completely built units (CBU), the company’s focus now is on testing the vehicles on India’s roads.
Fiat India Facebook fans Make the Move and cross 2 lakh mark. Through the company’s Facebook page, Fiat owners can make appointments for car servicing via Service Tab while those buyers showing interest in the new Fiat Linea and Punto can ask for test drives from any dealership showroom in their vicinity.
Back in August 2012, images and sketches of a new Fiat car went viral over automotive blogs. That car was a Fiat 500 based MPV, probably called 500XL. The same car has been spotted again, and this time, it looks like the car is standing inside a manufacturing plant.
The Pune Fiat Caffe today is showing the IPL 6 game between Kolkata and Mumbai. The special screening will see Mr. Nagesh Basavanahalli (President and Managing Director- FIAT Chrysler Operations India) in attendance.
Last week, Fiat’s 1 millionth 500 rolled off the production line from the company plant in Tychy, Poland. Launched in 2007, Fiat 500 is an iconic product and is marketed across the globe to 83 countries.
Fiat has just released a limited edition of Punto called, Jet Black edition, exclusively for the UK markets. Priced at £12,000, the company is also offering the vehicle at £99 per month for a lease with 0%PCP.
Fiat India integrated marketing campaign Make the Move. Fiat hopes to secure a 1% market share in India for the year as proposed earlier but that plan could take a while longer depending on difficult economic constraints, and low buyer sentiment.