Mercedes India seems to have learnt a lesson from last year’s error. Mercedes was India’s No 1 luxury car maker until BMW replaced them last year. But the story is not the same this year. Mercedes India has registered sales of 2921 units in the period of January to July 2010. For the same period BMW has registered sales of 2718 units. In 2008, BMW sold 2705 units while Mercedes, the top luxury... 

As a brand Apple doesn’t like disappointing, and the company has served as the chosen entertainment package for auto giants like Mercedes-Benz, Volvo, Nissan, Toyota, Alfa Romeo, Ferrari, Audi, Honda, Renault and Volkswagen. BMW will use the iPod Out feature from the iOS 4 to display iPod interface on an external screen for gadgets using the latest version. The interface being Apple’s will use... 

2009 saw BMW losing profits on car sales by 10.4% and 14.1% on motorcycles. This has forced BMW to implement different strategies to increase sales. One of the strategies is reducing manufacturing costs. BMW is already a customer of India for raw materials like castings, assembly and gears for manufacturing motorcycles. Now they want to increase this list of raw materials not only for motorcycles... 

BMW is all set to bring its latest for India, its new ‘5 Series’ sedan. This decision from the German auto manufacturer is mainly to take on its competitors in this segment, namely Audi, and Mercedes. The global launch of this vehicle will be happening later this month and the company is planning to launch it in the Indian auto market not later than 2010. 2009 saw this luxury car maker overtaking... 

German auto giant BMW is going to start its used car business in India by the month of April this year. The business will be named ‘BMW Premium Selection’ and their first showroom will be opened at Chennai on the 1st of April. Furthermore, they have plans to start their showrooms at Gurgaon which will most probably be operational by September or October. The vehicles will be taken from owners after... 

BMW has launched 2 new 3 series Sedan category vehicles in the Indian auto market. The all new 320d Corporate diesel version and the BMW 330i petrol version are BMW 3 Series Sedan variants. Manufactured in India, the new cars will be made available across 17 dealerships. Pricing has been fixed at: ex-showroom Chennai is Rs 33.40 lakh for the BMW 330i version Rs 23.95 lakh for BMW320d Corporate edition. The... 

BMW is all set to give the Indian auto market its 3rd car, the BMW X1, which will be manufactured at their Indian plant by year end. Officials have confirmed that the new vehicle will expand their existing brood which comprises of BMW 3 and BMW 5 series models that are being made at the Indian plant too. The 2 new variables of their BMW 3 series – 320d corporate edition diesel version are priced... 

BMW can do nothing but lament since Land Rover has taken over the No.2 position in sales. It has been able to land there because of the types of models, competitive pricing, and amazing amalgamation of these two leading to this spot. The luxury brand that Tata Motors acquired in 2008 sold 35 units as compared to BMW that sold 16 units. In this race, Germany’s Audi has raced ahead leaving behind... 

BMW India has plans to lease luxury cars to individuals who aren’t willing to buy right away. Leases will last for a predetermined time after which vehicles will be taken back for re-sale. This is a great plan and can help them retain their numero uno position in the Indian auto luxe market. The leased vehicles will help create inventory for their upcoming used car market. The used cars inventory... 

  With the growing multinational companies & poised businessman in India an ultra luxury segment has already started enjoying the benefit. These days’ people have enough capital to buy a luxury car in Tier II cities too & they do afford to send their car out of city just for service.  Keeping in mind the inconvenience caused to the esteemed hi-end customers & the market potential a...