BMW of North America, Official Mobility Partner of the United States Olympic Committee (USOC) last week congratulated the US men’s and women’s two-man bobsled teams for their medal-winning performances at Sochi 2014 Olympic Winter Games.
BMW has earned an undisputed status as one of the world’s leading carmakers with developments – grouped under the BMW ConnectedDrive banner – focusing on every aspect of the link-up between the driver, vehicle and outside world.
BMW has revealed details of their new M3 Sedan and M4 Coupe. Both these cars will come in with new turbocharged engines. BMW has stated that the new M4 Coupe will be produced from the company’s Munich plant while the M3 Sedan will roll out from Regensburg plant.
On the dealership front, the 3 German luxury car manufacturers will collectively account for almost 130 dealerships by year end with 34 showrooms from Audi, BMW’s current 37 and Mercedes-Benz India’s current 57 outlets.
For Volvo, there are specific reasons they can’t compete with German cars in India. First, their brand image is not very arresting at the moment. Furthermore, as per business now, they cannot make heavy investments as the German trio of BMW, Mercedes-Benz, and Audi here.
In 2012 BMW India aimed to sell 10,000 cars. By year end, the ambitious goal fell short by a mere 625 units. The will to triumph did result in Audi India upping the ante and selling 9003 cars, thereby ensuring 2 luxury automakers in India sold 9000+ units. Mercedes-Benz finished the year with 7138 cars sold.
Esha Media Research Limited takes into account the top 20 TV news channels and has concluded that during the month of August 2013, Maruti Suzuki, BMW and Hyundai took up half the space on auto shows on these channels. These three auto majors occupied 20.5%, 16.08% and 13.17% respectively. The rest of the 62 hours of coverage was taken up by other auto companies in India.