On the dealership front, the 3 German luxury car manufacturers will collectively account for almost 130 dealerships by year end with 34 showrooms from Audi, BMW‘s current 37 and Mercedes-Benz India’s current 57 outlets.
For Volvo, there are specific reasons they can’t compete with German cars in India. First, their brand image is not very arresting at the moment. Furthermore, as per business now, they cannot make heavy investments as the German trio of BMW, Mercedes-Benz, and Audi here.
In 2012 BMW India aimed to sell 10,000 cars. By year end, the ambitious goal fell short by a mere 625 units. The will to triumph did result in Audi India upping the ante and selling 9003 cars, thereby ensuring 2 luxury automakers in India sold 9000+ units. Mercedes-Benz finished the year with 7138 cars sold.
Esha Media Research Limited takes into account the top 20 TV news channels and has concluded that during the month of August 2013, Maruti Suzuki, BMW and Hyundai took up half the space on auto shows on these channels. These three auto majors occupied 20.5%, 16.08% and 13.17% respectively. The rest of the 62 hours of coverage was taken up by other auto companies in India.
BMW Financial Services India new chief and luxury car offers. With competition gnawing at both ends, new car launches, local production, and well thought of financial tools that could steady numbers.
BMW 3rd with 1,465 vehicles sold in Q1 2013, Audi India 1st, and Mercedes Benz 2nd. BMW India has sold 1,465 vehicles in India in Q1 2013. Audi India sold 2,616 units for the same period. Mercedes Benz India sales were 2,009 luxury vehicles
BMW Group, consisting of BMW, MINI and Rolls Royce, delivered a total of 133,630 units during the month of February 2013. This makes the past…