As per J.D. Power and Associates Customer Service Index (CSI) StudySM for 2012, Audi has risen to 6th place among the number of luxury auto brands and received a 34 point gain as compared to 2011 listings. The study was conducted taking into consideration owners of Audi vehicles in the 2007 to 2011 model years where service experience was concerned. This study revealed that the Volkswagen Group luxury car maker received a 34 point gain as compared to what they scored during 2011 and has got them in 6th place from being No.13 in 2011.
A new team was set up by Audi of America to look into strategy and programs for improving company relationship with their customers by offering them excellent service. This team headed by Mr. Jeri Ward is in charge of liaisoning with sales, after sales and service dealers to ensure better customer – dealer relationship. The team will also assess the customer’s satisfaction with services rendered by the company service dealers during the warranty period and in the first three years of purchasing Audi vehicles.
According to Ward, “The rankings by J.D. Power and Associates show remarkable gains in Audi customer service and the brand’s dedication to satisfy and delight our consumers.” “The gain seen this year reflects the efforts of our dealer partners, who directly deliver the service experience to our customers. In the coming years, our goal is to be ranked in the top three positions according to the CSI Study. We’re continually making strides to innovate and refine our customers’ experience.”