Keeping fans first in the partnership ensures lifetime opportunities to bring Manchester United supporters and enthusiasts closer to their team.
“Chevrolet is extremely proud to connect Manchester United with its passionate supporters in India. The long association of Chevrolet with football in India is a testimony to the great belief Chevrolet has in the game of football that has the unique capability to unite people all around the world,” said Lowell Paddock, President and Managing Director, General Motors India.
From 2014-15 season onward, Chevrolet is shirt sponsor for Manchester United. As part of the United Trophy Tour in India, Chevrolet gave fans the chance to get up close with Dwight Yorke, and see the Barclays Premier League Trophy.
“It is a great honour to be able to promote the fantastic relationship between Manchester United and Chevrolet to our Indian fans. The chance to meet some of our 4.5 million followers is something I am very excited about, and gives us a wonderful opportunity to promote football in India. Events like this provide a key platform to unite our fans around the World,” said Dwight Yorke, ex-Manchester United striker.
In their commitment to football in India, Chevrolet has plans to donate 20,000 nearly indestructible footballs through the year to children who cannot buy, afford or maintain a football across I(ndia. Chevrolet plans to give away 1.5 million One World Futbols worldwide to children over the next 3 years giving them the ‘Power of Play’.
To celebrate the Chevrolet SAIL, the Reds’ official automotive partner hosted an event in New Delhi on Saturday. 2 exclusive competitions were hosted. Meet The Legend called on fans to answer 4 questions about the Trophy Tour and submit a question for Dwight. 5 winners were chosen to ask their question personally to Dwight Yorke at the event held at the DLF Promenade.
Line For Legends asked fans to submit slogans. Winning messages, as chosen by Chevrolet and United will feature on specially-designed postcards, signed by Dwight for the winners. Fans entered both competitions via Facebook.