Mercedes Benz India CLA 45 AMG ‘Ah My God’ TVC gets you pulsating

With Mercedes Benz India set to introduce their new CLA 45 AMG Compact Performance Sedan on 22nd July 2014, the company has introduced its first ever India specific TVC. This new ad highlights how the performance, presentation and power of the upcoming new model cannot be put into words.

CLA 45 AMG Ah My God TVC IndiaThe theme of the ad is that- All one can say on driving the new Mercedes Benz CLA 45 AMG is ‘Ah My God’. The CLA 45 AMG will be powered by the world’s most powerful four cylinder engine in the form of a 2.0 liter, direct injection turbocharged petrol engine offering 360 PS max power and 450 Nm peak torque. This engine is mated to an AMG SPEEDSHIFT DCT 7 speed sports transmission.

This exciting new TVC is to be aired on TV after 22nd July. This will be soon followed by the print campaign set to reach out to a newer and younger set of buyers in the country even as the company sets out to redefine performance motoring in India.

Mercedes Benz CLA 45 AMG receives a carbon fiber body with aerodynamic bumpers, carbon trimmed interiors and AMG sports steering wheel and gear levers. It will be brought into India via the CBU route and is slated to have a price tag of about INR 70 lakhs.

The tune for the MB India CLA 45 AMG ad has been composed by Mike McCleary, a Mumbai based artist. The good news is that Mercedes Benz India already plans to upload it to iTunes in the near future. We are waiting!