Fiat India launch and dealership outline for 2014
Fiat is making noticeable strides in India, and is now looking to launch 3 more cars by end of the year. They began 2014 by showcasing a new contemporary urban vehicle Avventura at Delhi Auto Expo and will launch the new CUV sometime in 2014.
2014 Fiat Linea facelift was recently launched. Fiat Punto model year hatchback is gearing up for launch having been spotted in Pune on road tests on numerous occasions. Fiat will also introduce Abarth 500 during 2014 as a CBU unit and is working on introducing another Abarth variant here which will have some local content.
Mr. Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler Automobiles India Operations, said, “The New Linea launched earlier this month has strengthened our position in the mid-size sedan segment. We have a strong line-up of cars this year that expands the product portfolio and shows our commitment to growth in India. India is one of the important strategic markets for the FIAT Chrysler group and we have already shown our commitment by opening 100 plus dealership across the country in a span of just over one year.”
Speaking at the Fiat Caffe in Pune, last week an outline for dealership growth was revealed with expansion across the country with a targeting of 150 dealerships in all by year end. Currently there are 108 dealerships across India, and this number is set to increase to 112 by March end.
Fiat’s future plans in India include 9 car launches by 2016 clearly stating the automaker’s interest in strengthening it’s foothold here. Fiat has done reasonably well in the current financial year having recorded strong sales growth for a considerable number of months. It has to be kept in mind, after Fiat’s decision to go on their own on the dealership front, parting ways with Tata had adversely affected Fiat sales at the time. As such, growth rate reported is on a low sales base to begin with.
While an almost certain Jeep launch had generated much interest, Fiat has deferred plans to launch Jeep and are waiting for an opportune launch time which will be supported by the right price point and product best suited for India.