Ford EcoSport’s new advertisement campaign will be talk of the town as the company has roped in radio jockey Mantra to bring this campaign to the fore. A TV commercial will also be launched and will be brandished across news channels and GEC. Road shows have been planned across 12 cities in India right from north to south while special programs are being organized in Delhi and Mumbai which is still under wraps.
Ford is doing all it can to create a buzz where their upcoming SUV EcoSport is concerned. EcoSport Urban Discovery is being portrayed to draw a great deal of attention to this SUV which is scheduled for launch some time later this year. The special campaign is being organized to draw special attention to the features which this SUV will bring with it. Viewers are told to offer interesting insights into their cities in the form of location, eateries, shopping and its historical heritage.
These entries will be assessed by a panel of judges besides on the basis of voting. Top teams will be offered a Ford EcoSport for a period of 3 to 4 weeks to judge the performance and capabilities of this new SUV. Ford EcoSport Campaign designed for Delhi and Mumbai will draw attention to the upcoming SUV on mobile platforms with a special app telling users about outstanding features of this new vehicle. The company has sanctioned special budgets for these mobile phone launches and on air advertising campaigns on TV and Radio. The Ford EcoSport compact SUV launch is much awaited.
Ford India has also entered into an arrangement with national Geographic Channel to showcase their all terrain Ford Endeavor and this show which will be telecast on NGC will be titled “My Endeavor alterain’. This will be a five part series of one hour shows which will be telecast at the end of May 2013. Ford India is concentrating heavily on enhanced after sales services in the country. The company has inaugurated two new service stations, one in Gangtok while they plan on expanding to 500 touch points and also offer 24 hour road assistance to their customers.