Hero Pleasure facelift with IBS launched in India
2014 Hero Pleasure facelift automatic scooter has been launched in India. The base model Pleasure Facelift is priced at INR 53,120 while the higher end trim Hero Pleasure Facelift Alloy Wheel is priced at INR 54,730. The 2014 Hero Pleasure sees installation of Hero’s new Integrated Braking System (IBS), a technology which the company has applied a patent for.
Striking in looks with a stunning new digital console and high rigidity underbone type chassis, the 2014 Hero Pleasure is being launched in two variants – Normal and Alloy Wheel. Hero has included grab rails and tail lamp in a new design along with side stand indicator, tubeless tyres, illuminated under seat storage, mobile charging point and lockable glove box on the new Pleasure. Pleasure is being offered in a range of 10 color options in mono and dual tone shades. Tank capacity is limited to 5 liters while total kerb weight stands at 103 kgs.
2014 Hero Pleasure is mainly targeted towards female buyers and will be competing with the TVS Scooty Pep+, Honda Active i, Ray and TVS Wego in its segment. It is available in 9 exciting and bright colours.
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