Honda Mobilio and Jazz launch to help sales cross 3 lakh in 24 months
Japanese automakers, Honda Motor Co, are optimistic of an increased sales pitch in the future. This optimism comes from the fact that the automaker is geared to launch new cars in India, first of which will be launched during the current fiscal year.
Two new models, Mobilio, a mid-sized multi-purpose vehicle and Jazz hatchback are scheduled for launch in India. Both these cars were showcased at the 2014 Delhi Auto Expo earlier this year. These new launches coupled with successful launch of Amaze sedan and fourth generation Honda City, Honda India expects to note a two fold increase in sales in the coming two years.
Expectation of augmented sales is what is making Honda mull the possibility of expanding Indian manufacturing capacities. The company currently has two manufacturing units in Greater Noida and Rajasthan. Each of these plants have a capacity of 1.2 lakh units but with plans of sales reaching the 3 lakh mark by 2016-17, from sales of 1.34 lakh units in 2013-14, the company will need to expand capacities.
The new Honda Mobilio MPV has already made a name for itself in Indonesian markets. This seven seater family car to be offered in India in both petrol and diesel variants, will compete with Maruti Suzuki Ertiga, Nissan Evalia and Chevrolet Enjoy. Launch is scheduled in the coming weeks whereas marketing activities have already begun. Recently, Honda started showcasing Mobilio at shopping malls in various Indian cities, engaging buyers even before official launch. They have also launched a new TVC featuring Kapil Sharma.
Honda Jazz is expected to be launched by early 2015. It will be placed above the Brio hatchback currently on offer in India. To be offered with increased localization content, all Honda Cars of the future will come with an aggressive price tag, helping them compete with industry leaders on a equal footing.
Apart from Mobilio and Jazz, Honda will also launch more cars, one of them is expected to be a compact SUV based on the Brio platform. Honda is also optimistic about the upcoming Union Budget and expects excise duty cut to be extended beyond June which would go a long way in making these upcoming models more affordable.