Mahindra Scorpio sales surpass Renault Duster once again
Scorpio SUV, the warhorse from Mahindra and Mahindra stables is India’s best selling SUV in the segment, that has held its plum position for 12 years. With the introduction of Renault Duster, and Nissan Terrano, Mahindra Scorpio sales were affected at the start, but it has has managed to emerge back as the winner in the segment.
The period April to June 2014 has seen Mahindra Scorpio sales far exceed that of Renault Duster. Scorpio sales during the three month period stood at 11,943 units as compared to sales of Duster which stood at 10,296 units. From 1,041 unit quarterly average lead, Scorpio has managed to extend the gap to 1,647 over Duster in the first quarter of this financial year.
Mahindra Scorpio is now in its 12th year and has held on to its position of the second largest selling SUV following the Mahindra Bolero. It has proved its stead not only where overall cost of ownership is concerned but also due to its reasonable pricing, offroading capabilities, value for money and better fuel efficiency.
Mahindra and Mahindra have over 270 sales and service outlets across the length and breadth of the country, a mark not yet touched by others in competition. Scorpio is currently priced at INR 7.78 lakhs as against Duster which is priced at INR 8 lakhs.
With a facelift Scorpio to be launched later this year, this lead over rivals is expected to increase even further. On the other hand, Renault too is working on a facelift variant of Duster, which is also going to be launched later this year.
Many governments and state run organizations have also shown preference for the Scorpio while the new Prime Minister Narendra Modi has also relied on a fleet of bullet proof Scorpios that have formed part of his official entourage, when he was Chief Minister of Gujarat.