Maserati presence in Sky Living’s entertainment series The Face, Emma Holmes wins and demands to drive Quattroporte
Sky Living’s entertainment series “The Face” launch was celebrated by Maserati at the Royal Opera House, Covent Garden. Naomi Campbell fronts the show and also acts as executive producer. Other emntors on the The Face are supermodels Caroline Winberg, and Erin O’Connor.
Naomi, Erin and Caroline will each choose four girls to mentor. Over eight weeks, all 3 teams compete in real life fashion industry challenges including photo shoots, catwalk shows and commercials for global brands.
The face series is produced by Princess Productions, and begins on 30th September. Maserati will feature in the 5th episode of the series when competing models will contest to produce the best online commercial for the new Maserati Quattroporte. The episode will be aired on Monday, October 28th at 9pm on Sky Living. The winning video will be made available on the Maserati YouTube channel.
‘THE FACE’ WINNER EMMA HOLMES “DEMANDS TO DRIVE” THE ALL-NEW MASERATI QUATTROPORTE Press Release
Last night the suspense was broken as the eighth and final episode of “The Face” aired on Sky Living and the winner was revealed. Crowned ‘The Face’ of the UK, the striking Emma Holmes, member of Naomi Campbell’s team and star of the Maserati online PR campaign, recorded during episode five of the series.
The aim of the series, produced by Princess Productions and fronted by the stunning Naomi Campbell, was to find The Face – the model who could best represent world-renowned make-up giant Max Factor. Starring as mentors alongside Naomi were supermodels Caroline Winberg and Erin O’Connor, as all three fashion icons competed against each other with their teams of aspiring young models in a series of real life fashion industry challenges for some of the world’s best known brands.
In the fifth episode of the exciting entertainment series, the client was luxury Italian car manufacturer Maserati, whose challenge for the teams was to shoot an online PR campaign for the all-new Maserati Quattroporte. With the Trident Marque’s flagship model representing style, elegance, technology and power, the brief was for the teams to embody and reflect all of these core values in their performance. Not surprisingly, with a mentor as stylish, elegant and powerful as world-renowned supermodel Naomi Campbell, Emma Holmes and Racquel Smith received invaluable advice and were pushed to their limits to represent such qualities in the commercial alongside the Maserati Quattroporte, securing them an outstanding win.
In the final edit of the campaign, wearing a stunning couture dress by Iris van Herpen, Emma Holmes proves why she was the last model standing and overall winner, as she shows undeniable star quality taking centre stage alongside the Maserati flagship model. The unique, half Dutch, half Jamaican beauty takes the lead part in the commercial, against ex-team member, Racquel Smith. As the girls begin running faster and faster towards the luxury four door saloon, racing each other to reach it first, Emma snatches the lead as the car compels her towards it and ‘demands to be driven’.