SKODA India wraps Rapid on Gurgaon Metro train
Skoda India has entered into an alliance with Gurgaon Rapid Metro wherein for the first time the entire train on the Gurgaon Metro line will wear a Rapid sedan wrap.
This metro line operates between Corporate Hubs such as DLF cyber city and Unitech corporate parks which are Skoda’s target areas. This alliance is for a period of three months which may be extended further depending on response received.
Skoda Rapid is an entry level sedan which was launched by the company at the end of 2011. Ever since launch, the company has sold a total of 35000 units of Rapid thus making it one of its most successful cars in its lineup. The Skoda Rapid is offered with both petrol and diesel engine options and is priced from INT 7.16 lakhs onwards.
Kamal Basu – Marketing Director, ŠKODA Auto India said, “The association was based on our brand philosophy of being SIMPLY CLEVER, It was an opportunity for ŠKODA to take up this property as the metro was named after one of our carline ‘Rapid’. Gurgaon being one of the important market for us this association helps in increasing brand awareness as we reach out to 6 to 7 lacs of our audience every day. Apart from this, the Rapid Metro branding is also visible from Delhi – Jaipur highway which has a daily traffic of approx. 1 lac vehicles”