UM Motorcycles to enter India in association with a local manufacturer
Miami-based motorcycle manufacturer, UM Global, marked its entry into India’s motorcycle market at the Auto Expo, through Indian subsidiary, UM Motorcycles. They are entering the Indian auto industry in association with a local manufacturer, whose name is yet to be announced. The company had a host of models on display which included Falcon, Razor, Max and Venus, Street Fastwind and Nitrox.
The American motorcycle manufacturer displayed their motorcycles at the Auto Expo. Their Director, Mr Rajeev Mishra has revealed that they will sell bikes via CKD, with about 50% local content as suppliers have already been lined-up. Launch is a possibility by end of 2014. UM Motorcycles is also planning on building an assembly / manufacturing plant in India and setting up an R&D Center in the country.
Max shares its engine specifications with Nitrox and Falcon. It comes in with a new headlight design and body graphics but closely resembles the Bajaj Boxer. Venus, as its very name suggests, is a female centric bike with a basket in front. It is powered by a 107cc engine and bears a distinct stylish finish and is fitted with disc drum brake combination for enhanced braking facilities.
UM Motorcycles has integrated various car features onto its motorcycles and included keyless ignition, hands free calls via Bluetooth and GPS into their new sports models. Xtreet comes in with 3 variants with 175cc, 200cc and 225cc engines while its exhaust placed below its seat gives it a sporty appeal. Fastwind is also available in two variants with 175cc and 200cc engines while Nitrox gets two variants with 125cc and 150cc engines.
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