BMW Group, consisting of BMW, MINI and Rolls Royce, delivered a total of 133,630 units during the month of February 2013. This makes the past month see their best ever sales results with aspirations to see the months ahead follow on the same note. In fact the months of January and February have proved to be positive for the BMW Group with 256,929 units delivered to customers as against 239,802 units delivered in the same two months of the previous year.
BMW brand sales in February increased 7.0% with a total of 114,908 units delivered as compared to 107,362 units delivered in the same period of the previous year. Year to date sales touched 222,207 units, up 9.2% with more attention being received by the BMW X1 of which the company sold 23,118 units, an increase of 40.1% over 16,505 units sold in the same period in 2012. BMW 3 Series were also much in demand with 63,103 units delivered in January-February 2012, a 26.2% increase over 49,997 units delivered in January – February 2012. 6 Series sales increased 36.1%.
MINI brand sales were not as encouraging with 18,527 units delivered in February 2012 as against 20,021 units delivered in February 2012, resulting in a drop of 7.5%. Sales during January – February 2013 period saw a 3.9% decrease in deliveries though the demand for MINI Countryman increased 9.6% with a total of 13,645 cars delivered.
BMW US sales were up 0.7% in January 2013, however Mercedes Benz took the lead. New Year 2013 opened on a more positive note for luxury auto makers as compared to position in which the past year, 2012 drew to a close. Most luxury automakers have recorded increased sales in month of January itself, keeping them optimistic of future 11 months being equally noteworthy. Sales of BMW are up 0.7% in January 2013. The company sold 16,513 units during the month as compared to same month in the previous year. It was BMW X5 which contributed to this enhanced sale.
While BMW celebrated increased performance, Mercedes Benz took the lead across the US at year start. The company registered an 11% increase in sales with 22,501 units sold. Mercedes Benz C Class sales increased 11% to 7,214 units. Cadillac sales of their ATS stood at 2,781 units while Audi A4 sales during the month of January 2013 stood at 2,755 units. Lexus sales during January increased 32% with the ES sedan being their top seller. Acura sales were also up 13.2% while Infinity sales increased 4.9% to 7,126 cars sold in January 2013.