This Sunday’s (March 16) Premier League match between Manchester United and Liverpool FC sees Chevrolet launch “What Do You #PlayFor?” campaign. Chevrolet and One World Futbol Project have collaborated to give children the power to play by donating 1.5 million nearly indestructible footballs to organizations working in developing communities.
Chevrolet and Manchester United announced that club legends will this year work with coaches and children in developing regions globally. At present, Chevrolet is working in Bandung, Indonesia, to revitalize the community’s pitch on behalf of Rumah Cemara, which depends on peer intervention and football to better the quality of life for people with HIV/AIDS and people who use drugs.
In July, the automaker will reveal the new Chevrolet-branded Manchester United match shirt, and fans can be part of an unique digital experience.
“The act of play is a fundamental human need that transcends cultures and impacts all ages,” said Alan Batey, General Motors executive vice president, Global Chevrolet. “Joyful play is the fuel of ingenuity and imagination for children and adults alike, driving a sense of what is possible.”
“Through our partnership with Manchester United and One World Futbol Project, Chevrolet is harnessing the passion for play to bring everyone closer to the game. The message we’re sending to football fans around the world is that at Chevrolet, we play for you.”
“From the beginning of our partnership nearly two years ago, Chevrolet has followed through on its pledge of bringing fans closer to our Club and using football to do good around the world,” said Richard Arnold, Manchester United group managing director. “Chevrolet’s ‘What Do You Play For?’ campaign will stimulate global discussion and engagement amongst Manchester United’s 659 million followers worldwide and create meaningful change around the world.”
“One World Futbol Project ‘s goal is to bring the power of play to children everywhere in the world, especially those living in disadvantaged communities where play opportunities are scarce and where children play in harsh environments,” said Tim Jahnigen, co-founder and chief innovation officer of One World Futbol Project. “Chevrolet’s commitment to creating a positive, lasting impact through play makes Chevrolet an ideal partner to support our mission to help youth around the world realize their potential through play.”