Honda Cars India Ltd. (HCIL) reports monthly domestic sales of 10,486 units in April 2016, down from 12,636 units in April 2015. Exports for the month stood at 496 units taking total sales upto 10,982.
Jnaneswar Sen, Senior Vice President, Marketing and Sales spoke about the automobile industry’s big challenge owing to a quick shift in consumer preferences from diesel to petrol. The ongoing ban on diesel cars has also had an impact on consumer sentiment.
As a result, HCIL sales has been affected owing to mismatch in demand and availability of required variants. Breaking it down further it means if the demand for a diesel variant stood at 60 as against 40 for diesel, consumer preference has modified those numbers to 65 and 35 which means the company would have an additional 5 vehicles laying in stock for a diesel variant and a deficit of 5 petrol cars. HCIL is taking corrective measures to address the situation.
In the face of current challenges, HCIL is confident of positive growth in the current fiscal. Sales break-up for April 2016 stands as follows: Brio 198 units, Jazz 869 units, Amaze 2,639 units, City 5,793 units, Mobilio 374 units, BR-V 567 units, CR-V 46 units. Honda India’s latest offering, the BR-V crossover launch is scheduled for 5th May, 2016.