Honda to discontinue cars, one of five models in a few years

Honda to discontinue cars, one of five models in three to four years

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Honda is laying out a plan to streamline its product line up to offer minimal variants within the brand. Takanobu Ito , Honda’s Chief Executive Officer, said that this exercise would make the company more efficient and business will not be affected in any way.

2014 Honda Jazz ANCAP crash test side impact
Honda to discontinue cars that do not sell as much as they like.
Once this plan is enforced in the next three to four years, there would be only limited cars for customers to choose from, as the company would have cut down on variety of models and variants, including engine options. Such a strategy would be beneficial for the company to cut down on developmental, production and maintenance costs, but customers would not have much options on their plates with different prices.

Honda Motor Company has not specified model names that will be discontinued but it is apparent that they will be phasing out sister models showing difference in features, that are less popular.

Honda’s Senior Managing Officer, Koichi Fukuo, who oversees vehicle quality, mentioned that this plan will reduce the burden of engineers by a fifth. This is actually the way the company plans to avoid the number and kind of recalls they are having to issue, with Honda Fit (Jazz) for instance.

Via – Wall Street Journal