When Hyundai India introduced the Uber Life Campaign a month ago along with the new iGen i20 it saw record breaking participation. The company lived upto its values of New Thinking and New Possibilities. The contest encouraged participants to live the Uber Life by getting up close to the vehicle, noting its remarkable features and upgrades besides involving the participants in photo sessions, quizzes and collage making projects. The company offered smart phones, MP3 players and also a couple of tickets to the ICC World Twenty20 games in Sri Lanka.
Hyundai Motors India Limited announced weekly winners to the I Live the Uber Life contest. The contest which got immense response saw participants vying for attention as they photographed themselves living the Uber Life.
Hyundai new iGen i20 is a premium hatchback with prices starting from Rs.4.73 lakhs for the petrol variant to Rs.5.96 lakhs for the diesel variant. An automatic petrol version will also be available for a price of Rs.7.67 lakhs. The vehicle is available in 20 different variants and the sports variant will be the most powerful with a 1.2 liter Kappa petrol engine and 1.4 U2 CRDi engine. The car possesses rear parking camera, auto headlights control device and rain sensing wipers besides rear disc brake, anti glare rear view mirror and reverse parking sensors.
News Release: The Uber Life Triumph
Hyundai India introduced the Uber Life a month before and it immediately picked up and lived by its word of being beyond ordinary. It lives up to its beliefs and embarks upon their values of ‘new thinking’ and ‘new possibilities’. Hyundai’s Uber Life recognizes that communication at its core is the best when two way, hence interaction hight encouraged throughout the campaign. The contest showcased an image of the contestants with their Uber moments. It received instant response and the participation level increased in lakhs with every passing week. The campaign marked over 71 Million impressions all over. The response was overwhelming and so were the gratifications.
The reach of ‘I live the Uber Life’ was phenomenon not forgetting the quality of responses. People from all over India showcased the most interesting side off their Uber moments. The most interesting entries were gratified with Ipod shuffles, galaxy notes and a fully paid trip to Sri Lanka. The winners of the trip to Sri Lanka described Uber Life to its essence and that’s what made them win a trip to Sri Lanka. Here’s an automobile company who encourages in living beyond the ordinary and stands by it!
Winner’s Testimonials- Anshul
For me “Uber Life” means to live life doing craziest stuff like a small child with passion, zeal without any stress, risking everything for the sake of fun, packed with bizarre pranks and outrageous stunts & hence living enthusiastically.
In short we should start living an “Uber life”, as If today is the last day of life!!
It’s an honor for me , feeling amazing & on the top of the world after winning” uber life”. I am fully excited , feeling really awesome & looking forward to be cheer louder for India in the World CupT20 with Hyundai.