JLR sales up 17% in Sep 2013: Jaguar to launch four new cars by 2018

JLR sales up 17% in Sep 2013: Jaguar to launch four new cars by 2018

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Jaguar to launch four new cars by 2018 (1)Taking the period January to September 2013, Jaguar Land Rover experienced a 16% increase in sales as they sold 312,834 units during the nine month period. The company has experienced increased demand in all major regions. Sales across China increased 46% while sales in Asia Pacific increased 29%, UK sales were up 11% and Europe sales were up 8%.

Jaguar sold 8,462 units in September, up 35% as strong demand was noted for all XF models. These sales were especially noteworthy due to its enhanced engine lineup and also due to the new Sportbrake, while the XJ model saw increased demand in countries of China and North America.

Speaking about future launches and new car models, in a recent interview with Autocar,¬†Adrian Hallmark, Global Brand Director, Jaguar revealed that there are plans afoot which will make sure that the brand continues it’s growth pattern, even in the future. In order to compete with the German trio of BMW, Mercedes Benz and Audi, Jaguar Land Rover needs more sales. And to do that, they need to introduce more cars in the compact premium segment (see what wonders Evoque brought along).

Jaguar Land Rover is going to do just that. Adrian adds, their small compact sedan (a 3 Series, C Class or A4 rival) will arrive in 2015. H says, it will be “build the most advanced, most efficient, most refined car in that segment. Not almost as good as, but better than the best in the world. It will look and drive like a Jaguar, be filled with the highest technology that anyone has ever brought to that segment, and have the most efficient engines and the most refined feel in its class.”

Codenamed X760, this compact sedan launch will be followed by an estate and an SUV, probably based on the same platform, Jaguar’s all new all-aluminium platform. Land Rover also plans to introduce a Range Rover Evoque XL based on this same platform. After the launch of sedan, estate, and SUV, Jaguar will sign off this upgrade with a compact coupe in 2018.