Mahindra Quanto compact SUV officially announced: Next month launch

Mahindra Quanto compact SUV officially announced: Next month launch

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Mahindra & Mahindra Ltd. have officially announced that their new Compact SUV, which till date was code-named Mini Xylo, will be called Quanto. According to Mahindra, This will be an SUV which will be spacious and powerful and a super performer. Quanto is scheduled to make its way into Indian auto markets by mid September 2012. Designed and developed by M&M, Quanto will be offered in a new sub 4 meter category which is what will contribute to its competitive price factor. It will be based on the Ingenio platform which is also seen on M&Ms Xylo.

The name ‘Quanto’ comes from the word ‘Quantum’ signifying space and power both of which are at their optimum in the upcoming vehicle. Quanto is a rugged, sturdy and high performance SUV with enhanced maneuverability. Due to its compact size, car buyers in India eagerly await the launch of the new Mahindra SUV.

Ideally suited for weekend holidays besides everyday home to office use, this vehicle combines the practicality of a hatchback with the capacity of an SUV which is why the company expects the Quanto to be an immediate success specially among the younger generation of Indians who prefer an active lifestyle.

Quanto will be powered by a 1.5 liter diesel engine and being in the sub 4 meter category will take advantage of all the benefits of excise duty cuts being offered by the Government of India. No prices have been revealed by the company as on date but estimates put Quanto in the Rs.4.5 to 5.5 lakh category.

Read the news release below for more information on Quanto.

News Release

Mahindra’s compact SUV is named ‘Quanto’

Newest offering from the Mahindra stable to offer more space, more power & superior performance

Mumbai, August 28, 2012: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, has announced that its new Compact SUV will be named the ‘Quanto’. The much awaited launch of the Quanto is scheduled in the second half of September 2012. The Quanto is indigenously designed and developed by M&M and is smartly packaged in sub-4 meter length on the proven Ingenio platform that it shares with the popular Xylo MUV.

Mahindra has coined the name ‘Quanto’ for its newest offering, with the aim of conveying a sense of space and power inherent in the product. Derived from the word ‘Quantum’, the name has an association with the product promise of more space, more power, more seats and superior performance. The Quanto has the tough and rugged DNA of Mahindra SUVs, thus offering a distinctive advantage over hatchbacks and sedans.

The Quanto is an innovative product offering from Mahindra developed after taking into account a lot of customer feedback and research at various stages of its development. These insights have helped in fine-tuning the product to give a strong value proposition to customers in terms of design, performance and features.

The Quanto is a versatile SUV which combines the easy manoeuvrability and compactness of a hatchback with the rough-road capability and power of an SUV, suitable for weekend getaways, making it a ‘24×7’ car. At a sub-4 meter length, the Quanto will be the smallest SUV in Mahindra’s product portfolio.

Speaking on the Quanto, Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd, “Customer centric Innovation has always been at the heart of any product development at the Mahindra Group. With the Quanto, Mahindra is aiming to fill a need gap in the Indian automotive market for a versatile and compact SUV. We are confident that with its unique value proposition, the Quanto will carve out a segment for itself in the market. The Quanto will cater to the needs of young urban India which enjoys an active lifestyle. We expect the Quanto to offer an exciting upgrade at a premium to customers who are otherwise looking for premium diesel hatchbacks or entry level diesel sedans”.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.