To be marketed under the Titan Fastrack brand, these highly attractive helmets are all priced between INR 1,495 and INR 3,495 and the company has confirmed that these helmets conform to ISI approvals, while are specially designed for added safety and extra comfort for two wheeler riders.
Titan will be offering their helmet range in 24 variants for male and female riders, each in specific colors and decorated with graphics to set them apart.
The Titan Helmet collection was revealed at a glittering fashion show by Designer Prasad Bidapa, while they will be on display and available at exclusively at Fastrack stores across the country. The company is well versed in design and development and also possesses extensive marketing expertise due to which they are confident of entering into the helmet sector with aplomb.
Speaking on the occasion, Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”
Adding to that, Ronnie Talati, Vice President & CMO – Watches & Accessories Division, Titan Company Ltd said, “Helmets are Fastrack’s latest offering to its young audience. Being in the business of youth fashion accessories, helmets were a natural extension for us after watches, sunglasses and bags. Many of today’s youth use protective gear to make bold fashion statements. With an assortment of styles and colors to choose from, young bikers can wear trendy helmets without sacrificing safety or function. The youth being the dominant consumers for the category, launching the helmets range under the Fastrack umbrella would help keep a firm grasp on the capricious youth market.”