While Yamaha’s mascot marks a new chapter, it certainly wasn’t as exciting as the speculated launch that could have been. Yamaha Children Safety Program (YCSP) is a social initiative to educate and influence parents and children about road safety measures.
Unveiling the Yamaha mascot, Mr Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd, said, “The launch of the Brand Mascot is a landmark occasion in Yamaha’s journey in India. Through the Mascot we are focusing on building brand connect aggressively yet through a humane initiative. The mascot is an extension of the Safety First campaign for the families (children and parents) in India. We are hopeful that the mascot will create awareness by appealing to the children and parents to participate in Yamaha Children Safety Program (YCSP). We are also hopeful that the ongoing initiative is meant to ensure that riding is associated with fun.”
Conceived and developed by Yamaha Motor India, the mystical, cute, funny and brightly colored mascot is designed to appeal to kids here. YMIS’s mascot doesn’t yet have a name and for this, the company invites children to participate in a naming contest, which is being run from 10th-27th January. 5-12 year old kids are eligible to participate and need to register their name at the nearest Yamaha dealership. A 1 year scholarship and other attractive prizes will be offered to the winner, whose name will be announced on 5th February 2014.